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© Gabriel Venzi Copyright
FLUID'S NEW MENU
Campaign FLUID, 2025 - BCN
production FLUID
art direction and styling ANDRES SCHWERER
photography GABRIEL VENZI
models GEGÊ, JAY JAY REVLON, KHALID, KRYS, MARCIA,
NORA, SERGIO, SIMON NKECHINYERE e SPOPHIE
At the 6 month mark Fluid began to understand itself as a community hub and looked to incorporate this insight in their new menu look and feel. Using regulars from the bar Fluid created a representative of each cocktail and a visual landscape in which to highlight the drink and its patron. The photos were then printed in large format and wheat-pasted across from the bar to give flavour and accessible cocktails to regulars and new customers alike.


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