URBAN CHIC

Editorial text by Duda Verissimo

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         A collaboration between longtime professionals and newcomers from different nationalities - which made everything more special, more challenging and more charming - this independent project portrays the power of women in the new decade. Our vision of this woman is born with the revolution of society as a whole, a woman aware of the need to reinvent herself every day. She is powerful and multifaceted, but dresses comfortably to perform the various tasks of her day to day. She is strong, sexy, modern and connects in several points with the glam aesthetic. In order to transmit this message through styling, we forced the aesthetics in that direction, but keeping it contemporary, treating the concept of glam, as a more relaxed glamor related to the city, more urban, daring, but no less chic.

       We combine remarkable pieces to create impacts of color and texture. Feathers, leather and faux fur and the glittery accessories helped us create a WOW feeling! – that feeling you get in front of a fashion image from the 1980s, the decade of excesses, which has a close relationship with what we live in today. The HighLow used in each production, allowed a more modern air to this woman's image, a mix of power and comfy pieces to the silhouettes - a new athleisure. Another aspect of the project is the recycling of old pieces from the stylist's collection, adding sustainability value to the concept.

          This editorial also connects a Ukrainian artist with professionals from Juiz de Fora, Brazil and Barcelona, Spain. Designer Vadym Shcherbatiuk created a fantastic fuchsia pink single-sleeved 30-metre silk blouse exclusively for the shoot, paired with leggings and cowboy boots. Pieces like the denim jacket with marked shoulders and feather details and the blue dress in synthetic leather with a plush yellow scarf are some of the perfect references of this Urban Chic to our eyes. Fashion is comprehensive and multifaceted and here, we invite you to relax your eyes with images that promote an escape, without leaving aside relevant guidelines.